Asset Managers Need to Improve On Their ESG Related Communications

  |   For  |  0 Comentarios

0business-businessman-man-difficult
Wallpaperflare CC0. Wallpaperflare CC0

Although there has been a significant increase in both the supply and demand for ESG related content created by asset managers in the last 12 months, there remains a significant gap between the content that investors are looking for and the content the managers are actually providing, according to new research from Peregrine Communications, ‘Making a Difference, Marketing a Difference´.

Peregrine’s research shows that while there has been a 67% increase globally in ESG related content from asset managers across top tier media in the last 12 months, asset managers routinely provide generic, derivative content to their audiences. The research shows that 34% of the 70 topics assessed in the report are significantly “over-indexed” by the market, with more content provided on these themes than there is organic demand.

In contrast, this latest ESG research also shows where there is unmet investor demand for information – i.e. “White Space”. Issues where there is significantly more demand for content than there is supply include: measurement and materiality, supply chain transparency, active ownership and private equity.

Other key findings include:

  • The average increase in brand interest for firms with significant ESG exposure is 80% over the last five years – demonstrating a very real ‘brand dividend’ for firms that communicate effectively around ESG.
  • Output in specialist ESG and sustainability media outlets has increased by 76%
  • There has been a 63% increase in searches globally for ESG-related content in the last 12 months
  • There has been a 36% increase in social media engagement globally around ESG issues

Anthony Payne, CEO, Peregrine Communications said:

“In this report we have sought to provide a framework by which asset managers can better contribute to the complex ESG conversation in a more meaningful way, a way that better reflects the interests and needs of investors.

“It has become increasingly clear that most asset managers’ audience are not served well by the ESG content provided them. This is why we have built our White Space framework so that asset managers can have more data about which topics their audiences are actually looking for, and ultimately, so that  they can build genuine category authority around these topics.”

Max Hilton, Managing Director, Peregrine Communications said:

“Our latest research confirms what a lot of people will have already suspected, that the majority of ESG content provided by asset managers is generic and hugely mismatched to the information that their increasingly well-versed audiences need.”

Investors Continue to Rely on Alternative Assets for Their Long-Term Strategies

  |   For  |  0 Comentarios

pawns-3467512_1920
Pixabay CC0 Public Domain. El 66% de los gestores europeos de gran capitalización superaron a su índice de referencia

COVID-19 is having a sizeable impact on the business operations of both fund managers and investors, according to Preqin’s latest release, disruption caused by travel restrictions and social distancing will lead to dampened activity through the remainder of 2020, and possibly into 2021. However, they believe that alternatives funds proved to be resilient in previous cycles, and in the longer term, investors seem set to increase their allocations as a result of the pandemic, accelerating future AUM growth.

“A dispassionate analysis based on previous financial crises would suggest that we will see three major outcomes for alternative assets,” said Preqin CEO, Mark O’Hare. “A significant short-term slowdown in activity; a medium-term resumption of the established growth trend; and a long-term outperformance of those funds which were able to capitalize on advantages being presented now. We are already seeing this start to be borne out, with activity in 2020 down from previous years and operators telling us they expect this to characterize the year ahead. Overall, it’s unlikely that COVID-19 will fundamentally alter investors’ attitudes to alternatives, but it may well accelerate some long-term trends and moderate others.”

The alternatives industry is not a single entity, and within each asset class the pandemic is likely to be felt to different degrees and in different ways. Preqin has been surveying and interviewing fund managers and investors across the industry, looking at 2020’s activity so far, and drawing comparisons with previous financial cycles. For this edition, the firm notes:

  • Private Equity: Accelerating Digital Transformation. Private equity firms have almost $1.5tn in dry powder to deploy into deal opportunities, so they are well-placed to take advantage of opportunities presented by a downturn. However, in the short-term the reality of social distancing will hamper deal closing. Retail, leisure and hospitality assets are set to be hit hard, although supermarket retail specifically will benefit. Digital technologies will benefit, particularly in non-cyclical sectors like healthtech and remote working – accelerating interest in already-growing areas.
  • Private Debt: The Difficult Second Album. The 2008 Global Financial Crisis was the making of the modern private debt industry, putting the spotlight on distressed debt funds and spawning the direct lending sector. 2020 will see if the asset class can repeat that feat – interest in distressed debt has spiked in Q1, and more than a third of investors are now targeting the strategy. Direct lending, meanwhile, is untested in the face of a crisis, and COVID-19 may put a stumbling block in the path of the sector’s expansion.
  • Real Estate: Logistical Opportunity. Rental income from businesses and private housing has seen a sharp drop since the start of March, impacting the short-term cash flow of real estate fund managers. Deal activity is likely to be particularly depressed through the rest of 2020, given the practical challenges in evaluating properties. In the longer term, COVID-19 will exacerbate the challenges already faced in the retail sector, and may deflate the market for city-center offices. Demand for logistics assets, though, is likely to spike – last-mile delivery has emerged as a particular opportunity for expansion.
  • Real Assets: Do Not Pass Go. Toll-based assets and travel-related assets have been hit hard by travel restrictions, with the impact increasing the longer that restrictions are in place. Government-backed bailouts in the travel and shipping sectors are currently aimed at operators rather than asset-owners, so recompense is uncertain. Conversely, social and digital infrastructure have significant growth opportunities as demand for healthcare infrastructure and broadband networks rises. Oil price volatility continues to disrupt the natural resources industry, and more than a quarter of investors are avoiding conventional energy investments in 2020 as a result.
  • Hedge Funds: Time to Shine. Losses in Q1 2020 wiped out gains made by hedge funds in 2019. But the asset class did act to protect investors from worse downturns in equity markets, showing their value as a defensive strategy. This may reverse recent negative sentiment from investors as the downturn extends. However, it will also likely lead to a flight to safety, benefiting large managers and prompting more consolidation in the sector. New launches will fall as new managers are deterred from raising vehicles to seek investment. Strategy-wise, equities funds are more likely to see outflows, while macro and multi-strategy funds could benefit on the basis of their defensive credentials.

Howard S Marks Believes That a Good Investor is Confident in His Views, And His Are All About Distressed Assets

  |   For  |  0 Comentarios

Annotation 2020-05-19 165726
Foto cedidaHoward S Marks, director y co-presidente de Oaktree Capital Management.. Howard S Marks (Oaktree Capital Management): "Estamos ante un mercado respaldado artificialmente por las compras de la Fed”

In order to be a good investor you have to be confident in your views says Howard S Marks from Oaktree Capital Management.

In the 1980s, he became one of the first investors to specialize in beaten-down bonds. He is now trying to raise $15 billion for what would be the biggest-ever fund to invest in distressed debt. He is also raising a separate $3.5 billion fund designated for underwater real estate assets.

During the 73rd annual CFA Institute conference, he also mentioned that in this environment, where returns will be lower for longer, the secret to prevailing is to produce better returns than your peers. “The market is what it is, rates, and the return environment is what it is, so superior investors control their emotions to deviate from the herd and outperform.”

 The billionaire contrarian investor reminded the viewers that “in order to combat the virus we put the economy into a deep freeze… Investors are not experts on the virus, we are just taking ideas from experts which you have to pick according to your bias, but all are cautious to varying degrees.”

Although he agrees with Mr Powell in that extreme and unprecedented actions are called for, he is also aware that stocks and bonds are selling at prices they wouldn’t sell at if the Fed were not the dominant force.

More than once he has quoted that “capitalism without bankruptcy is like Catholicism without hell” and he believes that today’s, is a market which is artificially supported by Fed buying, so he expects plenty of debt defaults and bankruptcies when corporate borrowers start running out of cash in the months ahead.

Marks is not alone, according to Preqin, as of mid-May , distressed real estate funds have already accumulated nearly $10 billion worth of dry powder, waiting to invest once the Fed inevitably steps back.

Preparing to Re-Open after COVID-19

  |   For  |  0 Comentarios

Captura de Pantalla 2020-05-14 a la(s) 11
Courtesy photo. ,,

“Sheltering in place” is like the cocoon stage in the life cycle of a butterfly. I think we would all agree being inside a cocoon feels boring, disheartening, and simply unmotivating—it’s like being frozen in place.

Don’t be fooled. While in the cocoon the soon to be butterfly is burning the midnight oil. Its body is engaged in the hard work of metamorphosis that will allow it to emerge stronger and more beautiful than its larval form.

Cocooned in our homes during the COVID-19 crisis, it’s tempting to hit the “pause” button—switch on Netflix, and wait for the crisis to pass.

Not so! This intermission in our professional lives is the perfect time to prepare for the next act in our careers—more robust and fulfilling than the last. Now is the time to work more, not less! Now is the time to stop being a caterpillar and turn your business into a butterfly.

After a much-needed season of rest and reflection, here are four critical action steps to help your insurance business emerge from the coronavirus crisis stronger than ever.

1.   Prepare For the Changes Coming to your Industry.

Like many of my colleagues, I have watched my international business come to a screeching halt, while U.S. business adapts quickly to digital platforms. Life insurance companies are open for business, but the industry is making adjustments to its product portfolio, underwriting guidelines, and implementation processes to keep bringing in new business.

While we are all accustomed to doing business a certain way, being forced to step out of your comfort zone can tap into unforeseen opportunities. Here’s how to turn this to your advantage …

  • Contact your underwriters and stay abreast of any product changes or limitations.
  • Reach out to leaders in the industry to understand their short, middle and long term strategies
  •  Carefully analyze your pipeline and redirect your strategy and find viable solutions for each prospect.

2.   Call Everyone!

Review every client folder, think about what they might need, and then start dialing! Check in on their health, their family, their morale in the face of shutdowns and quarantines. Your international clients may face much more strict lockdowns or dire healthcare conditions. Forget about making the sale and check that everyone is safe. By making the effort, you will stand out— a butterfly amid caterpillars.

I have spent my mandated shelter-in-place downtime calling every client on my list. Many of them are grateful for the outreach, and lo and behold: “I’m so glad you called.

This crisis has highlighted the fact that I absolutely need more insurance.” Win-win-win!

3.   Revamp your Online Presence

The insurance industry moves like molasses in response to technological advances, preferring to rely on handshakes and in-person meetings. Ironically, these are exactly the avenues of connection COVID-19 has cut off!

The COVID-19 interregnum is a perfect opportunity to get ahead of the pack in terms of your digital footprint:

  •  Invest in a professional and accesible video conferencing software platform that will allow you to meet with your clients “face-to-face,” even if you can’t meet in person. PRO TIP: Don’t rely on the built-in webcam. A good camera and professional backdrop will enhance the meeting experience.
  •  If your website is more than two years old, consider updating it. A sleek appearance and user interface will facilitate digital marketing and sales.
  •  Bring your social media accounts into alignment with your brand across all channels (Facebook, Twitter, LinkedIn, Instagram, YouTube, etc.)
  •  Invest in content! YouTube videos, photographs, blogs, social media content, etc. Online, robust content denotes authority.

Outsource anything and everything that you tend to procrastinate or that falls outside your realm of expertise … but consider getting in front of the camera yourself. You are the face of your brand. Get it out there!

4.   Shift to a Digital Sales Approach

Insurance agencies also tend to lag behind other industries in the implementation of digital systems. This becomes a bottleneck, slowing their growth and (again) closing them off to underserved foreign markets. New opportunities.

Digital initiatives should include a:

  • New way to generate leads. You can only be at so many networking events at once … and right now, networking events are all on hold until further notice. Explore avenues of lead capture that don’t require your physical presence, like social media  and content marketing. Make sure you have a targeted marketing strategy which allows to reach out to your contacts with valuable content that will capture their attention.
  • New way to organize your marketing strategy. A digital client relationship management (CRM) system and a marketing automation platform can supercharge your business, allowing you to manage more clients with less effort. These tools can help you keep track of where each client is in the buyers’ journey, and allow you to fire off proposals, and email communications with one click.

5. Prepare to Reopen

Many businesses operate on thin margins with minimal safety nets, and insurance agencies are no exception. We have all felt the branch creak during this crisis, which makes now a perfect time to address the reopening of your agency.

This may not even be the last time we face shutdowns this year if a second wave of COVID hits us. Now is the time to take a good long look at your continuity plan, including:

  • Provide a safe environment for your employees and engage with each of them personally.
  • Invest time in adjusting financial projections and prepare for the inevitable shortfalls. Protect your payroll.
  • As a leader, accept the new normal and embrace each day with enthusiasm and resilience.

——————————————————————————

I don’t want my business to inch and squirm back into the sunlight as coronavirus restrictions begin to lighten. I want to flex beautiful new wings and soar out of my cocoon, and I want the same for you! What steps can you take today to emerge from the pandemic stronger than before?

Column by Mary Oliva

 

The US Economy Will Not be Able to Recover Until Q3 2021

  |   For  |  0 Comentarios

0Annotation 2020-05-14 084820
CC-BY-SA-2.0, Flickrtimetrax23 . Peakpx CC0

Nearly 3 million Americans filed first-time unemployment claims last week, bringing the total to 36.5 million since mid-March. That represents 22.4% of the March labor force.

It was the eighth week in a row that the number for initial claims decreased after peaking at 6.9 million in the final week of March. Economists say this is relatively good news because it means things aren’t getting worse, but their expectations for a quick recovery are not optimistic.

    Janwillem Acket, Chief Economist, Julius Baer mentions that “April 2020 has become a historical month, revealing the most dramatic monthly erosion of US jobs since the Great Depression of the 1930s. driven in particular by massive job cuts, e.g. from the largely closed-down leisure and hospitality sectors. It comes as no surprise that the brunt of the US jobs erosion is born by the services sectors.  The most bizarre figures for April concerns wages, showing very strong, positive (!), average growth rates. Overall, the April data could, in hindsight, stand out as an absolute low in job losses, because small-and-medium-sized businesses are receiving fiscal support with loans that could be partially forgiven if used for employee salaries. The Federal Reserve has also provided businesses credit lifelines. In addition, 30 of 50 US states are reopening their lockdowns, allowing businesses to operate again. Therefore, we can expect a wave of re-employment once the economy recovers in the wake of a further loosening of the lockdowns in the second half of 2020. However, consumption, in particular of services, has suffered a severe blow in the current quarter and therefore an overall contraction of US real GDP, by approximately an annualised 30%, is in the cards. However, looking ahead, it is highly likely that consumer behaviour could become rather cautious, given the lasting insecure backdrop. Many companies will cease to exist or are already bankrupt, and others, which survive the Covid-19 crisis, could wait longer before hiring new people. It will take time to get most of the unemployed back to work, and the US economy will not be able to recover to the GDP levels of the end of 2019 until Q3 2021.

    Ranko Berich, from Monex Europe says that “Today’s jobs figures are catastrophic on a human and economic level, but from a policy or a markets perspective, they simply confirm what both central banks and market participants have been reacting to since at least March. We know the covid-19 shock will be extraordinarily bad, and today’s data confirms it. The finer details of the report are interesting, but largely beside the point when compared to the sheer scale of job losses. After accounting for the vagaries of survey responses, it seems roughly one sixth of the US workforce has been made unemployed in the space of a month... Today’s data is merely confirming what markets, governments, and central banks have been bracing for since at least March: a global recession of unprecedented suddenness and depth.”

    James McCann from Aberdeen Standard Investments, adds: “The challenge today is for the Federal Reserve and Congress to get ahead of this crisis as it unfolds. After a strong start, there is a great risk that they will be left behind and the abrupt stop of the economy will turn into a prolonged fall that would be ruinous. Avoiding this scenario will require the Federal Reserve to adopt new tools like helicopter money.”

    Dave Lafferty from Natixis warns about the fact that “equities continue to rally on the idea that the economy is slowly re-opening and that the economic damage will be largely transitory. For now, investors are running with every morsel of good news and dismissing the bad news. However, in the coming months, the deeper scars of the recession will reveal themselves. We expect the unemployment rate will top out between 17% – 20% in the coming months. Yes, it will recede quickly, but may remain stubbornly above 8% through 2021. Will equity investors still want to pay over 22x earnings for growth that still looks recessionary by any historical standard?”

    Nate Hurst Joins Wells Fargo to Lead Corporate Responsibility, Philanthropy, and Sustainability Efforts

      |   For  |  0 Comentarios

    Annotation 2020-05-13 185003
    Nate Hurst, foto cedida. Nate Hurst se une a Wells Fargo

    Nate Hurst will join Wells Fargo on June 1 to oversee a newly combined organization that includes Corporate Responsibility, Philanthropy, Community Relations, and Sustainability. He will also serve as president of the Wells Fargo Foundation.

    “Nate brings a wealth of corporate citizenship, charitable giving, public affairs, and sustainability experience in the private, public, and nonprofit sectors to Wells Fargo,” said Bill Daley, vice chairman of Public Affairs at Wells Fargo. “We look forward to having Nate continue to advance Wells Fargo’s commitment to addressing the needs of underserved communities, particularly as we work to ensure housing security, small business stability, and consumer financial health in the wake of the COVID pandemic.”

    In his new role at Wells Fargo, Hurst will oversee the alignment of Wells Fargo’s sustainability and corporate responsibility efforts with corporate philanthropy and community relations. The combined organization will drive innovation and maximize the positive societal, environmental, and economic impact that Wells Fargo brings to the communities it serves. Under Hurst’s leadership, the company will further integrate sustainability and corporate responsibility into all aspects of its business and explore how to further utilize business expertise to help solve societal problems.

    Hurst joins Wells Fargo from HP Inc., where he was chief Sustainability & Social Impact officer responsible for driving HP’s global giving, environmental stewardship, and social responsibility into its core businesses. Hurst led a global team of experts to innovate sustainable solutions in collaboration with customers, partners, governments, and nonprofits. In 2019, HP climbed to No. 1 on Newsweek’s Most Responsible Companies list.

    Previously, Hurst served as the director of Sustainability, Public Affairs & Government Relations for Walmart, where he helped integrate sustainability into the business and align the community giving strategy with core customer needs. As a member of The White House Council on Environmental Quality for former U.S. President Bill Clinton, he helped develop the administration’s environmental policy agenda and executed a stakeholder engagement plan on leading issues such as climate change; and as national spokesperson for The Ocean Conservancy, Hurst spearheaded big ideas to reduce ocean plastic and led communications strategies, international coastal cleanups, and community grassroots campaigns.

    A strong advocate for diversity and inclusion, Hurst has a proven track record of being inclusive of diverse perspectives. He was an executive ally for HP’s LGBTQ community and has led efforts to advance gender equality programs and ensure access to learning for women and girls. He served on the United Nations’ Women Global Innovation Coalition for Change, and while at HP he championed technology products and external programs that focus on gender equality, education and achievement, youth entrepreneurship, and socially responsible business.

    Wells Fargo recently received an “Outstanding” rating from the Office of the Comptroller of the Currency for its work in addressing underserved communities through the Community Reinvestment Act.

    In recent years, Wells Fargo has deepened its commitment to philanthropy in low- to moderate-income communities. In June 2019, the company committed $1 billion in philanthropy alone through 2025 to address the country’s housing affordability crisis. Also in 2019, Wells Fargo invested $455 million through corporate philanthropy and the Wells Fargo Foundation in grants, funding national organizations to deliver programs at scale and nonprofits that specifically address the needs of local markets. In March, the company announced $175 million in aid for COVID-19 relief to help address food, financial health, small business, and housing stability, as well as to provide help to public health organizations.

     

    BlackRock Launches Four International Equity ETFs in Mexico

      |   For  |  0 Comentarios

    0Annotation 2020-05-13 101719
    Pixabay CC0 Public DomainPhoto: Jools-Black . Piqsels CC0

    BlackRock has developed an innovative range of products with currency hedging to Mexican pesos.

    “A year ago we launched international fixed income products and now we are launching 4 international equity ETFs so that Mexican investors can invest in shares of companies in the United States, Europe and Japan without exchange rate volatility,” explained Giovanni Onate, Director of the Institutional Segment at BlackRock in Mexico.

    The 4 ETFs are:

    • CSPXX – US Equities (S&P 500)
    • IJPAX – Japanese Equities
    • CEUX – European Union Equities
    • IMEAX – Developed Europe Equities

    Another advantage that Onate highlights is that the products have the UCITS structure, so the cost to the Mexican investor is attractive.

    “We are expanding the universe of options so that the Mexican investor has access to instruments through which they can materialize their investment perspective, including the exchange rate variable. As trustees to our clients, it is part of our obligation to help our clients navigate stormy waters, not just calm ones, “he added.

     Giovanni Onate

    According to Onate, the current scenario presents important challenges for large institutional investors.

    Volatility has increased dramatically, with the VIX index rising to levels close to 12% in February, above 80% in March, and currently at 35%. This volatility has been even greater in emerging countries, where currencies have depreciated significantly against the dollar, as is the case in Mexico, where the peso has depreciated more than 30% in less than a month.

    “In Mexico, for example, Afores have 80% of their assets concentrated in Mexico, which limits the possibility of accessing the benefits of a more resilient portfolio with greater international diversification. Furthermore, one of the key factors in the Investment in international assets is the level of the exchange rate and exchange rate volatility. An investment in an international asset that has performed well in a given year, but that currency of that asset has depreciated through the Mexican peso, will affect our performance in Mexican pesos,” concludes the manager, who considers that “in times of volatility, there are things that we can control.”

     

     

    Americans Giving Up Citizenship Faster Than Ever Before

      |   For  |  0 Comentarios

    1
    Foto: Mozaico. Foto:

    Americans are renouncing their citizenship at the highest levels on record, according to research by Bambridge Accountants New York.

    During the first 3 months of 2020, the IRS reported that 2,909 Americans renounced their citizenship, far more than the total of the four quarters for 2019 (when 2,072 Americans renounced), and a 1,104% increase on the prior 3 months to December 2019 where only 261 cases were recorded.

    Alistar

    Alistair Bambridge, partner at Bambridge Accountants New York, explains “The surge in U.S. expats renouncing from our experience is that the current pandemic has allowed individuals to get their affairs in order and deal with an issue they may have been putting off for a while.”

    “For U.S. citizens living abroad, they are still required to file U.S. tax returns, potentially pay U.S. tax and report all their foreign bank accounts, investments and pensions held outside the U.S. For many Americans this intrusion is too much and they make the serious step of renouncing their citizenship as they do not plan to return to live in the U.S.”

    “There has been a silver lining for U.S. expats that they have been able to claim the Economic Impact Payment of $1,200, but for some this is too little, too late.”

    Americans must pay a $2,350 government fee to renounce their citizenship, and those based overseas must do so in person at the U.S. Embassy in their country. 

    However, as Bambridge tells Funds Society, “you do still need to pay an exit tax if your net worth is $2m or more when you renounce.” If you are at the $2m threshold or over, the IRS will calculate a deemed sale of all your assets and will charge you on the capital gains that would be realized.

    “Speaking to our clients, a lot of them feel nervous and worried about U.S. taxes and the current situation has added to that anxiety. So I think for many, by renouncing it is a way to reduce that worry and take back some control in their life.” He concludes.

    Tikehau Capital Appoints Raphael Thuin as Head of Capital Markets Strategies

      |   For  |  0 Comentarios

    Raphael
    Raphael Thuin, courtesy photo. Tikehau Capital nombra a Raphael Thuin responsable de su división Capital Markets Strategies

    Tikehau Capital, an alternative asset management and investment group, appointed Raphael Thuin as Head of its Capital Markets Strategies offering, as of 11 May 2020.

    Thomas Friedberger, CEO and Co-Chief Investment Officer of Tikehau Investment Management, said: We are delighted to welcome Raphael Thuin to our team. His experience and deep understanding of equity and fixed income markets perfectly complement our long-term fundamental management approach. We look forward to him making a significant contribution to further development of our Capital Markets Strategies business”.

    Raphael will oversee the management of Tikehau Capital’s bond, equity and flexible investment strategies. This range of funds provides access to long-term conviction-based management of investment grade and high-yield corporate bonds, financial bonds and equities of all capitalisations with investment capacity across Asia, Europe and North America. Assets under management of Tikehau Capital’s Capital Markets Strategies activity amounted to EUR 3.8 billion at 31 December 2019.

    A graduate of the HEC School of Management, Raphael Thuin began his career in 2005 as a portfolio manager for Topaz Fund in New York. In 2008, he joined the capital markets business of Société Générale, also in New York. Since 2014, he was Head of Fixed Income Management at TOBAM in Paris.

     

    Artcels Launches in LA with Works from Banksy, George Condo, Kaws and Jeff Koons

      |   For  |  0 Comentarios

    artcles
    . Artcles presenta una exposición virtual que reúne a artistas como Banksy, George Condo, Kaws y Jeff Kooms

    A R T C E L S makes its highly anticipated Los Angeles launch presenting the world’s first asset-based tokenised contemporary art exhibition with works from Banksy, George Condo, Kaws and Jeff Koons. The 3D images will be available until May 18th at this link.

    A R T C E L S is the brainchild of commodities trader, Gijs de Viet and London-based contemporary art gallerist, Elio D’Anna of the House of Fine Art (HOFA), who designed it to open the lucrative world of blue-chip art investments to a wider and younger international market. The pioneering contemporary art exhibition will offer investors equity in the form of digital tokens backed by shares in the artworks as registered assets of a London UK based Limited company.

    Citing the Economist, Gijs de Viet explains that “Fine Art has been the single best performing asset class over the last 100 years, so it’s about time this opportunity be opened up to a much wider group of investors.” He adds, “A R T C E L S’ mission, is to provide a new alternative to traditional ways of investing in art whilst building a bold and diverse portfolio of Contemporary Art with a focus on rare editions and works on paper to attract younger, web-savvy investors with an offer on high-end assets and high value shares.

    A R T C E L S parcels blue-chip contemporary art into shares worth a minimum of £390 ($500) determined through proven quantitative strategies for art asset acquisitions and made available exclusively to subscribers. Art connoisseurs and enthusiasts will get a chance to view A R T C E L S’ two week “XXI” exhibition, taking place at HOFA Los Angeles’ virtual gallery, where artworks by Banksy, KAWS, Damien Hirst, George Condo, Jeff Koons and other blue-chip artists will be on display. “Prospective investors will have the opportunity to choose between sole acquisitions or investments in wider, diversified art portfolios which offer fractional ownership and reduced risk. Whatever their choice, they can be assured they are investing in carefully sourced art, where their values are projected to appreciate based on expert analysis of market trends.” They conclude.