American based WE Family Offices and MdF Family Partners, an independent multi-family office advisor in Spain joined forces last year to broaden resources and enhance client service abroad. The two firms formed a strategic alliance – remaining separate companies but creating ways to collaborate and share resources.
These collaborations include their support of the newly launched Wren Investment Office, a London-based, independent wealth advisory firm serving ultra-high net worth families. The association and collaboration of WE, MdF and Wren represents a global alliance of independent family offices and comes at a time when wealthy families are seeking advisors that combine local roots and a global outlook and capability to help them manage their increasingly globalized wealth enterprises. Though WE and Wren remain separate firms, our association strengthens our ability to serve families all over the world.
Mel Lagomasino, CEO of WE Family Offices, and Michael Zeuner, managing partner of WE, will serve as non-executive directors at Wren. “The launch of Wren Investment Office is an exciting development. The philosophy of sustaining family wealth by managing it like a well-run company has been highly successful here in the US and it is a philosophy our colleagues in Europe fully subscribe to,” Lagomasino comments. “The team at Wren shares our commitment to independence, a simple fee structure and adherence to always putting clients’ interests first. We look forward to working with Wren. Our alliance with Wren is a significant step toward building a truly independent, aligned and global wealth advisory service platform for ultra-wealthy families.”
Wren Investment Office will serve as an independent family advocate, helping families to view their wealth as an enterprise and manage it as they would a business. The three firms, Wren, WE and MdF, will remain separate companies and will continue to advise and serve clients independently, but through their developing alliance will collaborate to leverage the investment opportunities, relationships and services of each firm. This will provide wealthy families access to a global platform with servicing options in the UK, Europe and the United States. This comes as WE Family Offices surpasses $5 billion in assets under advisement, while serving 70 global client families. MdF has assets under management and advice of approximately €1.5billion serving over 30 clients from its offices in Madrid, Barcelona, Geneva and Mexico.
Wren will be operating from its new premises at 8 Wilfred Street, London SW1E 6PL and has Michael Parsons as its CEO.