Allfunds has announced the appointment of Luis Berruga as Senior Advisor. In this role, Berruga will support strategic initiatives and product development, with a special focus on exchange-traded products (ETPs).
As Allfunds progresses in developing its new ETP platform, set to launch in 2025, the company has enlisted Luis Berruga’s expertise to advise on creating strategic partnerships within the industry. The firm emphasizes that Berruga’s knowledge of the development and distribution of exchange-traded products, combined with his experience and network, will help ensure Allfunds’ vision aligns with market expectations.
Luis Berruga is the founder and managing partner of the boutique investment firm LBS Capital and formerly served as CEO of Global X, a New York-based ETF provider. A recognized leader in the asset management industry, Allfunds highlights his success in building and expanding ETF businesses, particularly in the U.S. and Europe. Berruga is an expert in strategic planning, cross-border regulation, and global distribution, making him “a valuable asset to support Allfunds’ continued growth and innovation,” according to the company.
Following the announcement, Juan Alcaraz, CEO and founder of Allfunds, stated:
“With his extensive experience and deep industry knowledge, we are thrilled to welcome Luis as we enter this new phase of growth. His appointment reflects Allfunds’ commitment to bringing in senior and specialized talent to evolve our solutions, address client needs, and continue delivering a sophisticated, first-class platform.”
For his part, Luis Berruga added: “I am delighted to join Allfunds at such a pivotal time as the company seeks to enhance and differentiate its offering with the launch of its ETP platform. ETPs are rapidly evolving, providing an attractive and diversified solution for investment portfolios. I look forward to collaborating with the team, applying my expertise to help Allfunds navigate the competitive ETP landscape, and supporting them as they solidify their position as a comprehensive distributor of innovative investment solutions.”
