According to a report by Ortec Finance, wealth managers and financial advisors are influenced by social media activity when discussing valuations and stocks, which sometimes hinders their ability to provide professional advice to clients. This is affirmed by 95% of the respondents in the firm’s survey.
Of these, more than eight in ten (82%) say they are increasingly influenced by this factor, and more than one in ten (13%) are highly influenced. Only 4% say they are not particularly swayed by social media activity around the stock market and equities, and just 1% say they are not influenced at all.
Additionally, 93% of wealth managers and financial advisors believe that social media noise about the stock market and specific stocks makes it harder for them to provide professional advice to clients due to how clients react to this noise or the impact it has on advisors and wealth managers.
“Despite the many benefits that social media brings, our research shows that the noise surrounding it is an obstacle for many financial advisors and wealth managers. With a younger generation increasingly turning to social media as their source of information for everything from politics to DIY, they are also using it as a source of financial advice. However, our research shows that social media is having a negative impact on many financial advisors and wealth managers, as well as hindering their ability to provide solid professional advice to clients,” explains Tessa Kuijl, Managing Director of Global Wealth Solutions at Ortec Finance.
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