Gen Z Seeking Investments that Align with their Values, but Unsure How to Begin Investing

U.S. Bank Survey Finds

Date:

Author: Funds Society, Miami

The economic environment has had a profound impact in Gen Z

Members of this generation, who range in age from 18 to 26, are overwhelmed by recent economic news, are unsure how to start investing, compare their financial progress to others – including their parents, people they see on social media, and people better off than they are – and are highly motivated by experiences and the pursuit of personal interests and opportunities

The new data is from a proprietary U.S. Bank survey of 3,000 active investors and 1,000 aspiring investors of all generations. The survey was conducted May 12-24, 2023