Although nearly 90% of Americans are currently saving or planning to save for short-term goals, 60% don’t fully understand how interest rates affect their savings, resulting in most U.S. residents placing their savings in slow-growing vehicles, often below the rate of inflation. In fact, 57% say their savings earn less than 3% interest, and 24% earn less than 1%.
These findings come from a new national consumer survey by Vanguard, which emphasizes idle cash in savings. The survey was conducted with a representative sample of 1,011 U.S. adults aged 18 and older.
“Americans are not getting the return they deserve on the money they’ve worked so hard to earn. While the vast majority are saving, most are not doing so in vehicles where their money is earning a fair return,” said Matt Benchener, Managing Director of Vanguard’s Personal Investor division.
The investment management company is on a mission to change that. Vanguard offers the Cash Plus account, which allows Americans to earn eight times more than with a traditional bank savings account.
“With inflation and fluctuating interest rates affecting purchasing power, it’s more important than ever to ensure consumers understand how to safeguard their savings. It’s time to start thinking beyond your bank,” the firm said in a press release.
Time Passes, Things Change
While Americans are saving short-term for various goals like vacations (38%), new cars (31%), and unexpected home repairs (24%), many have one thing in common: their savings accounts are not performing at their full potential. More than half of the respondents (54%) save in traditional bank savings accounts or checking accounts (39%), where average interest rates are about 0.41%, compared to rates like 3.65% in other savings vehicles, such as Vanguard’s Cash Plus account. “This may contribute to the fact that 72% of Americans don’t fully trust they’ll reach their savings goals in the next two years,” the company stated.
Although Americans aren’t taking advantage of the interest their savings could earn, they recognize the need to change their saving habits. 66% of respondents plan to adjust their current savings strategy in the next year, citing inflation (44%) as the main driver of this decision. But nearly a third of Americans don’t know how to begin making those changes.
“By leveraging accounts with competitive yields and establishing intentional savings strategies, Americans can make their money work harder,” said Andrew Kadjeski, Head of Brokerage and Investments for Vanguard’s Personal Investor business. “We’ve designed the Cash Plus account to give Americans a simple and effective way to save intentionally and view their savings alongside their long-term investments,” he added.
According to information provided by Vanguard, Cash Plus currently offers a 3.65% yield, compared to the average yield of bank savings accounts, which is 0.41%. Alongside Cash Plus, the company also offers a full suite of liquidity solutions, including money market funds and ultra-short bond funds.
For Funds Society
