Consolidation remains a highly active trend across the financial industry. According to the latest report from Cerulli Associates on this sector, titled “Wealth Management Consolidation: Analyzing the Drivers Behind a M&A Deal Environment”, the pursuit of scale and the goal of capturing a larger share of the advisory value chain are fueling merger and acquisition (M&A) activity throughout the industry. The consulting firm believes this trend will create a more competitive environment for wealth managers.
The imperative to grow larger and more profitable has driven much of the intensified M&A activity that has been underway in the asset and wealth management industry for over a decade, resulting in an environment dominated by key players. According to Cerulli, the top five wealth management firms control 57% of the assets under management (AUM) of broker-dealers (B/D) and 32% of B/D advisors, while the top 25 B/D firms and their various affiliates control 92% of the AUM and 79% of the advisors.
Wealth managers are increasingly focused on providing truly comprehensive wealth management services, pursuing M&A to strengthen capabilities and capture more of the value chain. Although increasing share of the client’s portfolio has been an elusive goal in the industry for decades, Cerulli sees significant consolidation opportunities among wealthy investors. According to the research, 57% of advised households would prefer to consolidate their financial assets with a single institution; however, only 32% currently use the same provider for both cash management and investment services.
“Following a merger or acquisition, companies rarely emerge as well-oiled machines offering top-tier capabilities and services. The vertical integration of technology systems, client account migration, and changes in workplace culture are all potential pain points when an organization restructures. As wealth management firms enter new segments through acquisition, they must have a plan to transition clients to service models that meet their needs,” says Bing Waldert, Managing Director of Cerulli.
According to the firm, now more than ever, due diligence is a step that must be fully developed. “Deals that make sense on paper can turn into cautionary tales when acquirers miscalculate the impact of merging operations,” says Waldert. “In a wealth management environment where advisors and assets are more mobile than ever, there is an increased potential for a deal to have negative ramifications for advisor retention,” Waldert concludes.
