Last December, Insigneo Securities LLC and Insigneo Advisory Services LLC reached a definitive agreement to acquire the brokerage and investment accounts of Latin American consumers from PNC Investments, PNC Managed Account Solutions, and PNC Bank. Following this acquisition, the firm is now focused on strengthening its presence in Mexico.
The acquisition of PNC’s brokerage and investment operations in Latin America further solidified Insigneo’s position in the Americas as a leader in international wealth management, particularly among Mexican clients. Promoting their services in strategic cities across Mexico is crucial, according to an interview with Funds Society.
“Our intention to consolidate our presence in Mexico with events in strategic cities is because, despite our clients already knowing us, we want to bring the entire executive team closer, present Insigneo in a comprehensive way, who we are, who is behind us, and what we have to offer,” said María Hernández, Market Head of Insigneo, based in Texas, USA.
“As the commercial director, I am also responsible for the Mexican market, and it is important for me to reiterate to our clients and prospects the commitment we have to this country’s market. It’s vital for us to come here, work with our clients, and be closer. We want the clients to know not only their financial advisor but also who is behind them, the support they have from the commercial director, the investment director, to our CEO,” she added.
With a significant client base in Latin American markets, Insigneo has advisors who are predominantly of Latin origin, familiar with the business, and fluent in the region’s language. This aspect is essential for the company in offering services and maintaining relationships with clients.
“This opens the opportunity to work with our clients more efficiently. The Mexican market is crucial for us. When Insigneo acquired PNC’s portfolio, one of the main goals was precisely the Mexican market. That’s why we are here today and will be in other strategic cities like Monterrey and Guadalajara, among others, on a recurring basis,” María Hernández emphasized.
### Here to Stay
Insigneo plans to maintain a constant presence in Mexico, although they do not currently plan to establish offices there. This might come later, but for now, the firm will monitor operations from its Texas base.
Hernández also mentioned other options being considered, though nothing concrete yet. She oversees the Texas and California markets in the United States and has responsibility for the Mexican market, as about 98% of the portfolio in that region consists of Mexican clients.
Insigneo also has offices in other Latin American countries, such as Uruguay, Argentina, and Puerto Rico. As a well-known and recognized company in the Southern Cone of Latin America, Hernández is convinced that strengthening their presence in Mexico is the start of their strategy for the regional market.
