Jaime Cuadra Jr. has joined as partner, managing director and founding member at Better Way LLC, a private investment firm where he will lead the global growth efforts focusing on capital raising, institutional partnerships, joint ventures, and investor relations.
Cuadra told Funds Society that he will now join forces with Alex Gregory, who founded the firm, built its infrastructure and brought in its initial investors.
Better Way LLC is an investment manager that offers a unique access program to invest in top overlooked Private Equity and Debt funds with a focus on mitigating risk and avoiding conflicts of interest for investors. Leveraging the team’s top performing decade long track record and deep relationships, target investors are investment advisors, family offices and institutional investors.
Jaime Cuadra has more than 15 years of experience in global asset management, private banking, and corporate strategy. Recently he was Global Director of Institutional clients at Compass Group in New York, an investment firm with over 41 billion dollars in assets where he led the unit that raised capital and advised global investors with Latin-American investments.
Throughout his career, Better Way’s new partner has held multiple leadership positions and enabled businesses in America, Europe and Asia through partnerships. He is an Industrial and Systems Engineer and also holds a Bachelors in Finance.
In his view, the rise and relevance of private investments in client portfolios (either institutional or retail) is “greater than ever” and he expects that this trend will continue in the future: “Allocation to Private Equity or Private Debt is still low relative to institutional portfolios, and there is a lot of room for this to evolve”.
“That being said, there are a lot of firms, distributors and banks, offering PE funds from top brands; yet in the competitive landscape our clients have told us they don’t hear a focus on risk or thorough due diligence when deals are presented. In our view, investing periodically in a carefully curated, small number of quality deals makes a big difference in performance”, Cuadra added.
He also pointed out that, given the reputation and the philosophy of Alex Gregory as a professional investor is “quite outstanding, unique and special”, it was “a no brainer” to work alongside him and bring this investment approach to investors around the world. “Alex’s track record is quite impressive over the decades and I hope we can continue evangelizing that paying attention to risk, and asking the tough questions is very important when allocating to Private Equity“, he concluded.
For Funds Society, Madrid
