BNP Paribas AM has strengthened its Marketing and Global Strategy teams with the appointment of Pieter Oyens as Global Marketing Director (CMO) and Guillaume Wehry as Co-Head of Global Product Strategy.
According to the asset manager, since July, Pieter Oyens has been reporting hierarchically to Steven Billiet, Head of the Global Client Group. In his new role, he will lead the marketing organization to ensure greater coordination with the priorities of the product, investment, and sales teams on an international, regional, and national scale, in order to best meet client needs.
“Thanks to his extensive experience, Pieter has developed a deep understanding of BNP Paribas Asset Management’s product range and strategic opportunities. I am convinced that this knowledge will enable him to develop and execute the comprehensive marketing strategy we need to advance our business development. His experience in Asia will be particularly useful in reinforcing our objectives in this key region for the asset manager,” highlighted Steven Billiet, Head of the Global Client Group.
With over 20 years of experience in investment banking and the asset management industry, Pieter has held various regional and international executive positions in sales, product development, and derivatives. He previously served as Co-Head of Global Product Strategy at BNP Paribas AM and, before moving to Paris, was Head of the Investment Specialists team in Asia-Pacific, based in Hong Kong, where he was a member of the regional Executive Committee. In this regard, he has extensive experience in Asia, having spent 14 years in Hong Kong working for BNP Paribas Group and ABN AMRO Bank, among other entities. He holds a law degree from Leiden University in the Netherlands and is a CFA (Chartered Financial Analyst) charterholder.
On the other hand, Guillaume Wehry will lead the product strategy team alongside François Roux. As Co-Head of Global Product Strategy, Guillaume will report hierarchically to Pierre Moulin, Global Head of Product and Strategic Marketing. “I am confident that Guillaume will help BNP Paribas Asset Management in developing our product priorities, allowing us to execute our current and future strategic plans. He is well-equipped to manage, optimize, and develop our strategic and innovative product offerings in line with our strategic pillars in private assets, ETFs, and thematic investments, within the framework of the new interest rate environment. Additionally, he will assist us in achieving our ambitious sustainability goals, which are a key element of BNP Paribas Asset Management’s corporate philosophy,” added Pierre Moulin, Global Head of Product and Strategic Marketing.
Guillaume brings over 25 years of experience in the asset management industry, of which more than 10 years were spent in Asia. He has held various senior positions within BNP Paribas Group, SGAM, and Amundi in Europe and Asia. In 2018, he joined BNP Paribas Asset Management as Head of Marketing for Asia-Pacific in Hong Kong, where he drove commercial efforts in the region, particularly in the distribution segment. Guillaume holds a degree in Management from Université Paris IX Dauphine.
