Asset management has undergone substantial transformations in recent decades, driven by technological advancements, globalization, and the evolution of financial markets. Today, the industry faces an increasingly dynamic environment, with investors demanding not only attractive returns but also sustainable and responsible strategies. In this context, adaptability and innovation are key to addressing future challenges.
As part of the Key Trends Watch, a joint initiative by FlexFunds and Funds Society, the aim is to provide insight into the changes and challenges in the asset management industry through the perspective of leading professionals. This time, we spoke with Alberto Burs, Offshore Vice President at Inviu, about emerging trends, sector challenges, and opportunities.
Alberto Burs was appointed Offshore Vice President at Inviu in March 2024, where he leads the development of the international business and provides services to financial advisors in several Latin American countries. With over a decade of experience in the sector, he was previously Sales Manager at Compass Argentina and worked as an independent financial advisor. He holds a degree in Public Accounting and Business Administration from the Pontifical Catholic University of Argentina and a master’s degree in Finance from the University of Torcuato Di Tella.
For Burs, Inviu is a project that has redefined his professional career. “I was invited to join and discovered a completely new vision of the industry. At Inviu, we are doing something unique. Perhaps XP in Brazil has developed something similar, but there is nothing like this in the region.” He highlights that, thanks to the backing of Grupo Financiero Galicia and an innovative technological platform, Inviu has positioned itself as a leader within its industry in Argentina, and its next goal is to expand this offering to the rest of Latin America.
Regarding the main challenges he faces as VP Offshore at Inviu, Burs emphasizes that one of the most important is the resistance of advisors to change their traditional platforms. “The main challenge is convincing advisors, who have been working with the same broker for 10 or 15 years, to try something new. We know that once they try our platform, the service they offer their clients will improve significantly.”
The Inviu platform is the core of their offering. Burs explains that integration with Pershing and Interactive Brokers allows them to offer advisors unified access to both local and offshore markets, something that in countries like Argentina provides great added value. “Technology is our differentiator. It not only enables the integration of markets and the various investment banks we have agreements with but also prepares the platform to include new trends like crowdfunding and cryptocurrencies.”
Main trends
The expert points out that alternative assets are gaining prominence, especially after the challenging year of 2022, when both stocks and bonds fell without offering any refuge. “The alternative world has solidified as a key asset class for diversifying portfolios. Today, the correlation between bonds and stocks is high, so having alternatives is essential.”
While he acknowledges that retail market allocation to alternative assets is still low, he believes it could increase to as much as 20-30% without affecting portfolio liquidity. “Private credit is one of the strategies with the most appetite due to the attractive risk-return it offers compared to public fixed income.”
“I believe there are two key factors that clients prioritize today: risk and liquidity. However, the importance of liquidity is gradually decreasing, which is leading to the resurgence of the world of alternative assets,” he adds regarding the factors most important to clients.
When asked about the future of the industry, Burs highlights the growing relevance of separately managed accounts (SMAs) over collective investment vehicles. “Managed accounts allow advisors to delegate decisions to professionals, with a more personalized and flexible approach than mutual funds or ETF portfolios.”
He also firmly believes that technology will transform the way small investors access global markets. “Technology will allow any investor, regardless of size, to invest in assets such as bonds, stocks, SPVs, real estate, or cryptocurrencies. This is the future of asset management: a platform that integrates all investment options. This is where we want to go with Inviu.”
The role of artificial intelligence in the sector
Burs is also optimistic about the impact of artificial intelligence on the sector. “I believe AI will be useful, but it will not replace advisors. It will be key for investment strategies and, above all, for helping to accurately identify clients’ risk profiles, avoiding unpleasant surprises during times of volatility.”
The asset management sector continues to evolve rapidly, driven by technological innovation and the growing demand for diversified and accessible investment products. Burs and his team at Inviu are at the forefront of this transformation, leading with a platform that promises to integrate all investment alternatives in one place and with a clear vision that the future lies in adapting to new trends and investor needs.
Interview conducted by Emilio Veiga Gil, Executive Vice President of FlexFunds, as part of the Key Trends Watch by FlexFunds and Funds Society.
For Emilio Veiga Gil
For Emilio Veiga Gil