To Seek Financial Advice, Women Rely on Recommendations From Other Women

A Study by Edward Jones in Collaboration With Morning Consult

Date:

Pixabay CC0 Public Domain

Author: Funds Society, Miami

72% of female clients of U.S. financial advisors specifically sought recommendations from other women, according to a survey by Edward Jones

Advisors should provide clear communication and education (65%), be empathetic with their financial situations (64%), and maintain regular and transparent communication (63%)

77% of female clients prioritize long-term investing over short-term investing