Interest in investment products with ESG criteria has stagnated over the past two years, even among younger investors, who have historically been the most enthusiastic about these strategies. However, there is still a significant opportunity for advisory services related to broader ESG investment principles, according to the Cerulli Edge – The Americas Asset and Wealth Management report.
Preference for ESG investing declined slightly in 2023, falling from 48% to 46%, amid increasing political and financial scrutiny. However, investors under 40 remain the most passionate about ESG-related issues, with 66% still preferring conscious investment in this category—down from 72% the previous year—marking a second consecutive year of declining interest. Meanwhile, households over 50 maintain a 44% support rate, with 13% expressing strong support.
However, “there is still a great opportunity for advisory services, particularly among Millennials, who are becoming wealthier and more likely to seek formal financial advice than in previous years,” adds the international consultancy firm.
The Cerulli study reveals that 49% of investors still prefer not to invest in companies that manufacture products they consider “objectionable.” This includes 42% of self-directed investors, who likely research these companies before making investment decisions.
While the desire to avoid questionable companies is strongest among those with less than $250,000 in investable assets (54%), it remains relatively popular across all asset levels. Investors with between $1 million and $2 million in investable assets are the least likely (46%) to actively hold this preference.
Meanwhile, 67% of investors say they prefer to invest in companies that pay their workers a fair or living wage.
“There remains a significant population of investors who value ESG criteria, particularly those focused on environmental issues and fair wages, even if they wouldn’t otherwise identify as ESG investors,” said Scott Smith, director at Cerulli. “This creates an opportunity for both advisors and providers to help interested clients find investments aligned with these values, offering a more personalized portfolio solution while also deepening their understanding of clients beyond a purely transactional relationship,” he concluded.
