Banco Santander has internally announced the appointment of Adela Martín as the new Head of Business Globalization for Wealth Management & Insurance (WM&I) at Grupo Santander, as confirmed by *Funds Society*. Martín will work closely with country teams and report directly to Javier García Carranza, Head of Asset Management, Private Banking, and Insurance.
Previously, Martín led Private Banking in Spain and was most recently in charge of the Wealth division in Spain. Her extensive knowledge of the three business areas will enable her to drive the global division by leveraging her deep understanding of how the business operates at a local level. The group’s new model aims to further globalize and coordinate its businesses, according to sources from the bank.
In light of this change, the bank has also confirmed the appointment of Víctor Allende as the new Head of Santander Private Banking Spain. Allende will report to Alfonso Castillo, Global Head of Santander Private Banking, and to the CEO of Santander Spain. His role will take effect at the end of September, and he will play a key role in transforming Spain into a leading private banking hub in Europe.
With nearly 25 years of experience in private banking, Allende brings extensive knowledge of the Spanish market. He spent the last 12 years at Caixabank, where he led a major transformation of the business, focusing on customer-centric strategies. Before that, he held various positions at Morgan Stanley and AB Asesores. Allende holds a degree in Economics and Business from the University of Navarra and an MBA from IESE.
Following these appointments, Nicolás Barquero and Francisco Bosch will report to their global business leaders and the CEO of Santander Spain. Additionally, the bank has made another key appointment: Monika Vivanco will take over as Head of People and Culture, replacing Patricia Álvarez de Ron, who is leaving the company.
For Funds Society