JUST Capital, along with media partner CNBC, released the 2023 Rankings of America’s Most JUST Companies, including the marquee JUST 100. The Rankings are the only comprehensive evaluation of how the nation’s largest corporations perform on the Issues that matter most to Americans today, including creating jobs in the U.S., paying a fair, living wage, acting with integrity at the leadership level, supporting workforce retention and training, protecting worker health and safety, providing benefits and work-life balance, protecting customer privacy, minimizing pollution, and more.
Out of the 951 analyzed companies, Bank of America is America’s Most JUST Company for the first time, having risen steadily in the Rankings over the past five years, from #104 in 2018 to #71 in 2020 to #5 in 2022, to the #1 spot in the 2023 Rankings.
Bank of America’s standout leadership on Workers Issues – particularly its efforts to pay all employees a fair, living wage – especially drive this high performance, as well as its work to offer sustainable financing products, eliminate barriers for hiring, and prioritize board diversity and independence.
This year, NVIDIA, Microsoft, Accenture, Truist Financial, Verizon, Hewlett Packard Enterprise, Apple, Intel, and JPMorgan Chase round out the top 10.
“This recognition reflects our commitment to Responsible Growth,” said Brian Moynihan, Chairman and CEO of Bank of America. “That includes all we do to be a great place to work: Investing in our teammates and creating opportunities to help them grow and develop their careers. At the same time, by delivering Responsible Growth we help create jobs, develop communities, foster economic mobility, and address some of society’s biggest challenges.”
For the annual Rankings, JUST Capital collects and analyzes corporate data to evaluate the 1,000 largest public U.S. companies across 20 Issues identified through comprehensive, ongoing public opinion research on Americans’ attitudes toward responsible corporate behavior. JUST Capital has engaged more than 160,000 participants, on a fully representative basis, since 2015.
Crucially, across every demographic surveyed – political affiliation, race, gender, age, or income group – Americans are united in wanting companies to prioritize Workers as the most important stakeholder and Pays a fair, living wage as the most important business Issue today. Over the last six years, Americans have consistently prioritized Worker Issues most highly among all 20 Issues JUST Capital tracks and measures, and this year that outcome has become even more pronounced. Paying a fair, living wage has more than doubled in priority since 2020 (from 9% to 21%), and four of the five Worker Issues regarding wages, health, training, and benefits are among the top six priorities of the public, reinforcing that these issues have become increasingly critical in the minds of American workers and consumers.
About its Methodology
Since 2015, JUST Capital has surveyed over 160,000 Americans – representative of the U.S. adult population – on what they believe U.S. companies should prioritize when it comes to just business behavior. JUST Capital’s latest Issues Report – which includes responses from 3,000 respondents – uses a Max-Diff discrete choice modeling technique that asks Americans what business behaviors are most and least important to defining a just company and then assigns a weight to each based on the probability that a respondent would choose that issue as most important. Those Issues become the foundation by which JUST Capital tracks, analyzes, and incentivizes corporate behavior change. The organization evaluated 951 companies across 20 Issues, five stakeholders, and 245 unique data points to produce the ranking model that drives America’s Most JUST Companies, including the JUST 100 and Industry Leader lists.
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